Land Rover Birmingham

Range Stormer is a high-performance, Sports-tourer SUV concept car, which showcases a future design direction for Land Rover and the company's increasingly bold approach to new technologies.

It is also the first-ever Land Rover concept to preview a new production model, one that will enter a fresh market segment for the company. This will be an additional model line in the Land Rover portfolio.

"The supercharged V8 Range Stormer gives a taste of our forthcoming new entrant in the booming high-performance SUV segment," says the managing director of Land Rover, Matthew Taylor. "The production vehicle that follows will share many of its styling and technical innovations."

"Range Stormer is a modern, striking, high-technology vehicle," he adds. "It is very much conceived to be an on-road, high-performance machine, as well as class-leading off-road like all Land Rovers. Breadth of capability is one of its many strengths."

Future technologies previewed with the concept include an all-new platform that will be the basis for future full-size Land Rover models. This advanced, fully integrated platform, unique to Land Rover, will provide the underpinnings for the production vehicle inspired by Range Stormer.

Another major innovation is Terrain Response.TM This smart and simple-to-use new Land Rover technology delivers the best possible on-road and off-road composure and control, by optimizing the entire vehicle setup, including suspension, powertrain, throttle response and traction control. The driver simply selects the appropriate Terrain Response setting from the six available on Range Stormer, varying from "dynamic" for high speed work to "deep ruts" for extreme off-roading.

"You'll be seeing an increasing amount of innovative technology in our future vehicles," says Matthew Taylor. "But technology that makes the driver's task simpler, not more complicated, such as Terrain Response. You select the terrain. The car then helps you conquer it."

IRVINE, Calif. - Land Rover North America and the American Red Cross announced today that Land Rover in the United States will raise funds throughout the coming year to support the American Red Cross Disaster Relief Fund.

Land Rover's G4 Challenge will raise funds across global markets for the International Federation of Red Cross and Red Crescent Societies. During 2008/09, each of Land Rover's G4 Challenge supporting markets will participate in activities designed to contribute to their country's Red Cross or Red Crescent society and its specific needs.

The Land Rover G4 Challenge is recognized as one of the world's top off-road driving and adventure events. The 2008/09 Challenge encompasses teams from 18 countries and will culminate with finals in Mongolia in mid-2009. The final Challenge winners will have the honor of donating a Land Rover on behalf of their team to their country's national Red Cross or Red Crescent Society.

Land Rover, over the course of the next two G4 Challenges, will generate over $2,000,000 worldwide for the International Federation of Red Cross and Red Crescent Societies.

Funds raised by Land Rover in the U.S. will go directly to the American Red Cross's Disaster Relief Fund. The Disaster Relief Fund allows the Red Cross to provide desperately needed emergency assistance to victims of all disasters, small and large. The fund provides for free assistance, not only to victims of major disasters like the recent Central United States floods and tornadoes, but also to smaller, local disasters, like house fires.

"Land Rover is proud to announce this partnership with the American Red Cross," Chris Marchand, executive vice president of marketing and sales for Land Rover North America, said. "Working with an organization such as the American Red Cross and specifically its Disaster Relief Fund allows us to provide much needed timely support to those most in need across the U.S. This effort is very much in keeping with Land Rover's history of supporting preparedness and response to disasters around the world."

"When disaster strikes, the American Red Cross is there for people, providing them with help and hope. We can only carry out this lifesaving mission with the support of partners such as Land Rover," said Jeffrey T. Towers, chief development officer for the American Red Cross. "We are thankful for Land Rover's support of our Disaster Relief Fund. A strong fund enables us to change lives in communities across the nation."